About.

Why Reach?

A reach is an arm of the sea extending up into the land. Finding your audience is a similar process of pushing into unknown territory, defining your boundaries, and providing access to the ocean of knowledge and services you can provide. 
The Reach Consultancy concept is based on the power of water to infiltrate the tiniest of niches, provide life, and expand horizons. We help you find, and reach, your audiences to drive results and revenue.

Kristi Dougherty
Founder, CEO & Strategist

Kristi has 25+ years experience with B2B, consumer and association brands in the magazine and events media space. With a deep background in and knowledge of audience development and events, she also sold high dollar ad space and sponsorships, wrote content for market reports, managed teams of editors, marketers and salespeople, and directed business growth from the corporate level.

Kristi is now devoted to the advancement of audience-centric service and brand revenue growth, and the support of lean teams with limited experience or bandwidth to get stuff done (and make money!).

Honored by FOLIO: in 2016 as a Top Woman in Media.
Virtual Events Institute Certified (2020-2021)